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The Local

The Local is the community hub for residents and visitors across the Bayfield Peninsula and Wisconsin’s South Shore.

The Local is designed to be the communication hub for the Bayfield Peninsula and surrounding areas — connecting locals, visitors, businesses, clubs, events, and community happenings all in one place. Our goal is to be the go-to source for finding what’s happening, where to go, who to contact, and what to know throughout the area. Local news and updates are provided in partnership with The Connection, helping keep our communities informed and connected.

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Makers & Artisans

Handcrafted goods, art, and unique peninsula creations.

The Local Marketplace

The community marketplace for the Bayfield Peninsula and surrounding communities. Discover local makers, fresh produce, and unique services from our neighborhood.

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Fresh & Local

Farm-fresh produce, baked goods, and local delicacies.

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Local Services

Professional services from trusted community members.

The Weekend Guide

Think Lake Superior views, fresh fish, and vibrant small towns and villages with lively entertainment for everyone—plus waterfalls, hiking, ATV and UTV riding, snowmobiling, kayaking, boating, and world‑class hunting and fishing.

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Build your weekend around the big lake itself—sea caves, shoreline drives, and quiet beaches where you can watch the light change all day long.

This Lake Superior Weekend Plan is free for everyone to use—no login required.

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Slow down in harbor towns with walkable main streets, local shops, and cafés where you can sip coffee and watch the boats come and go.

This Lakeside Village Weekend Plan is free for everyone to use—no login required.

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Chase waterfalls through deep Northwoods ravines, then follow forested trails to ridge-top views and quiet lakes tucked back from the shore.

This Hike the Falls Weekend Plan is free for everyone to use—no login required.

All Weekend Plans on The Local are free to read and share.

Partner with The Local

Control Your Listing & Engage Users

Become part of our business and local vendor network to showcase your goods, get the newest shore updates, and engage directly with the northern economy.

Featured Hubs

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Bayfield

The crown jewel of Wisconsin’s South Shore, where historic charm meets upscale lakeside living on the Bayfield Peninsula.

Legend Has It: Whispers say some Bayfield inns still have ‘extra guests’—if you hear a creak in the hallway after dark, it might be more than the lake breeze.

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Brule

Home to the legendary Bois Brule River, this destination is a sanctuary for fly-fishing purists and canoeing enthusiasts.

Secret Fishing Tip: On the Bois Brule, the best stories start at first light—slip in quietly, match the hatch, and let the current do the work.

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Cornucopia

The main gateway to the sea caves and local art, this harbor provides a scenic start to your lakefront adventure.

Gold Hill Lore: Locals still swap stories about ‘Gold Hill’ above Cornucopia—tales of hidden treasure that make every hike feel like a legend.

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Herbster

Where the forest meets the beach, this village is a prime spot for camping and lakeside sunsets.

Did You Know? Herbster’s roots run deep in Northwoods logging—these quiet beaches once shipped out timber long ago.

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Iron River

The Northwoods’ essential hub, where deep inland lakes meet rugged trails in a refined wilderness experience.

Trailhead Town: Known for miles of ATV and snowmobile routes that turn the Northwoods into a four‑season playground.

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Lake Nebagamon

A premier lakeside retreat offering an upscale escape with tranquil waters and a storied, sophisticated village atmosphere.

Lake Nebagamon is all about life on the water—dockside days, quiet bays, and a laid‑back lake town feel that’s made for long weekends.

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Poplar

A quiet gateway to the lakeshore, Poplar offers a serene pastoral charm and aviation heritage.

Did You Know? A legendary WWII hero called this town home.

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Port Wing

A peaceful escape on the western edge, renowned for its quiet fishing docks and old-world lake charm.

Fun Fact: WNBA champion Megan Gustafson grew up in Port Wing.

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Red Cliff

Perched at the entry to the Apostle Islands, Red Cliff celebrates deep cultural heritage and unrivaled water vistas.

Did You Know? Red Cliff is home to the Red Cliff Band of Lake Superior Chippewa.

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Washburn

A thriving hub along the bay, featuring unique brownstone history and incredible lakefront access points.

County Heart: Home to the Bayfield County Courthouse, Washburn quietly anchors the South Shore.

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An orange mood rises over Bayfield Marina, casting a quiet glow across the harbor and Lake Superior.
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